BLOXcon passes have been on sale for about two weeks now and in that time we’ve sold almost 50% of them across all three events. The early-afternoon Main Stage Presentation slots for BLOXcon London and New York City are already booked solid, and other highly desirable sessions are filling up quickly. So, if you don’t want to wake up too early, we recommend you snag your pass today.

But that’s not the real news. This week, we revealed that every pass will also include an exclusive virtual fedora, customized to the city where you’re attending BLOXcon. Better yet, if you purchase your pass by April 5th, you’ll receive a special “early-adopter” version of the hat. That means there will be no more than 3,000 of these fedoras in the ROBLOX market. And that will make you, the proud owner, the envy of ROBLOXia.

BLOXcon Fedoras will be awarded shortly after each event. You must attend BLOXcon to receive yours.

If you’re not yet familiar with BLOXcon, it’s the quintessential gathering of ROBLOX staff and fans, where building, playing, learning and making friends are the priorities of the day. As a BLOXcon attendee, you’ll get advance access to new ROBLOX features, meet fellow ROBLOXians, see presentations by staff and veteran users, participate in interactive events and more!

Each BLOXcon will feature content exclusive to that event. Here are the dates and locations for the three BLOXcons this summer:

• July 13, 2013: BLOXcon Chicago @ The Museum of Science and Industry
• July 27, 2013: BLOXcon London @ Royal Air Force Museum
• August 10, 2013: BLOXcon New York City @ Intrepid Sea, Air & Space Museum

Passes for Chicago and New York City run $15, while entrance to BLOXcon London costs £12. Learn more about each event by visiting BLOXcon.roblox.com.